The 2017 Team Canada Nike Hockey Jersey is the lightest one ever worn at the IIHF tournament. Considering the sports company’s aim to continually push boundaries and enhance athlete’s performances, it is only natural that Nike strove to break a record of sorts. Using Nike Swift technology to achieve this impressive design, the jersey specifically enhances mobility while minimizing distractions for fast and physical play.
Debuted during the Hockey Canada National Teams’ Summer Showcase, the 2017 Team Canada Nike Hockey Jersey will be worn by the men’s, women’s, junior and national sledge hockey teams representing Canada. Boasting a Canada 150 logo, patriotism exudes via a series of four diamonds representing the country’s four original provinces to form the iconic Maple Leaf.
Key Themes Behind This Trend
- Lightweight Athletic Apparel
- There is an opportunity to create lightweight jerseys or gear for other sports that increase mobility and minimize distractions.
- Nike Swift Technology
- Nike's technology could be applied to other athletic wear, opening up innovation opportunities for other sports apparel companies.
- Patriotic Design
- Opportunities exist to create patriotic designs for other sports, tapping into national pride and identity to promote sports teams or events.
Where This Applies
- Sports Apparel Industry
- The sports apparel industry should invest in research for creating lightweight apparel to improve athlete's performance.
- Sporting Goods Industry
- Sporting goods companies can invest in designing products that incorporate Nike Swift technology for a competitive edge.
- Sports Marketing Industry
- Sports marketing firms can consider promoting patriotic designs in their campaigns to appeal to fans and boost brand recognition for teams or events.
