Winning first place in the Dieline Concepts We Wish Were Real (CWWWR) Awards in the non-alcoholic beverage category, this tea package design is simple yet modern.
Created by graphic designer Melia Tandiono, the conceptual Teavana packaging highlights ingredients and is extremely convenient at the same time. The container also simplifies the tea-brewing process. This makes enjoying loose leaf tea a less time-consuming experience even for the busiest of people. The project imagined branding for six different color products, most of which contain everything you need to enjoy a loose leaf tea beverage short of the actual mug or tea cup. This includes built in strainers and on-the-go pre-measured tea sticks.
The packaging also features a visually appealing color scheme.