TDYLF Explores the Numbers Behind the Business of Movies
Susan Keefe — November 9, 2011 — Pop Culture
References: tdylf & holykaw.alltop
This slightly disturbing and enlightening infographic, brought to you by the good people at TDYLF, explores some fun and some not-so-fun facts and figures about the entertainment industry.
There is nothing quite like a trip to the movies to make you feel like you've been robbed blind, between the high price of tickets and the ridiculous markup on popcorn (an astonishing 1275%), you're lucky if you get out of the cinema with one remaining fiver safely in your pocket. In spite of the ridiculous price of concessions and the sky-high price of admission, 72% of Americans go to the pictures at least once a year. Adults over 21 years of age are twice as likely to frequent the cinema than hit up a bar or club.
Showing no signs of slowing down, the success of the movie industry demonstrates that humans will stop at nothing to trod across a sticky floor and settle into a half-broken chair to a watch a film in the dark with a room full of strangers. This TDYLF may illustrate the ridiculousness of the cinema, but that won't stop me from buying my monthly ticket.
There is nothing quite like a trip to the movies to make you feel like you've been robbed blind, between the high price of tickets and the ridiculous markup on popcorn (an astonishing 1275%), you're lucky if you get out of the cinema with one remaining fiver safely in your pocket. In spite of the ridiculous price of concessions and the sky-high price of admission, 72% of Americans go to the pictures at least once a year. Adults over 21 years of age are twice as likely to frequent the cinema than hit up a bar or club.
Showing no signs of slowing down, the success of the movie industry demonstrates that humans will stop at nothing to trod across a sticky floor and settle into a half-broken chair to a watch a film in the dark with a room full of strangers. This TDYLF may illustrate the ridiculousness of the cinema, but that won't stop me from buying my monthly ticket.
Trend Themes
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Ridiculously Priced Concessions — Opportunity for disruptive innovation in the food and beverage industry to offer more affordable and unique cinema treats.
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Increasing Cinema Attendance — Opportunity for disruptive innovation in the entertainment industry to create new experiences and engage audiences to increase cinema attendance.
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Competition with Bars and Clubs — Opportunity for disruptive innovation in the nightlife industry to attract adults over 21 years of age to alternative entertainment options.
Industry Implications
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Food and Beverage — Opportunity for the food and beverage industry to reimagine cinema concessions and pricing strategies to enhance the movie-watching experience.
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Entertainment — Opportunity for the entertainment industry to leverage technology and immersive experiences to captivate and retain moviegoers.
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Nightlife — Opportunity for the nightlife industry to create unique entertainment venues and experiences to compete with the popularity of cinema among adults.
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