Form-Fitting Peacock Rompers

The Taylor Swift VMAs Outfit Consisted of a Short Turquoise Onesie

At the 2014 MTV Video Music Awards many exciting things happened, the least of which is not the Taylor Swift VMAs outfit. Known for sporting classic style and feminine dresses, the country crooner chose to change things up a bit with this short and tight turquoise romper. The onesie features short shorts and long sleeves, as well as a back to school-appropriate, letter-based pattern.

The unusual Taylor Swift VMAs jumper, while showing off the statuesque singer's long legs, is also reminiscent of a figure skating costume or acrobatic leotard. T. Swift paired the one piece with a modern burgundy high-heeled shoe and wavy hair. Along with her long bob, she also wore her standard winged liner and red lip.

Figure Skating Rompers
Designing form-fitting rompers with patterns reminiscent of figure skating and acrobatic leotards for fashion-forward consumers.
Letter-based Patterns
Incorporating letter-based patterns into clothing designs to create a unique and attention-grabbing look.
Shorts with Long Sleeves
Introducing the trend of wearing clothing items with an unusual combination of different lengths into the fashion industry.

Sectors Adopting This

Fashion
Creating and marketing innovative clothing designs using unique patterns and materials to attract fashion-forward consumers.
Athletic Apparel
Developing form-fitting athletic wear that is both functional and fashionable, incorporating patterns and lengths typically seen in figure skating and acrobatics.
Cosmetics
Promoting the use of classic makeup looks, such as winged liner and red lips, to complement trendy fashion styles like onesies with unique patterns.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 67%
Freshness 8%