The Extrafine Pilot Pen Campaign Adds Body Art to Iconic Objects

 - Jul 21, 2010   Updated: Aug 10 2011
References: & ibelieveinadv
Tattoos are the norm these days, and this new ad campaign for the Extrafine Pilot pen features tattooed LEGO toys. It was only a matter of time. To showcase the super-thin nib of the Pilot pen, artists used LEGO men as artistic canvases. The result is epic.

For Christmas this year, don't just get your kids LEGO toys, be sure to also get them the Extrafine Pilot pen -- you know, so they can get creative.

Implications - With an advertising agency like Grey, and creative directors like Oscar Amodia, Jose Miguel Tortajada and Dani Paez behind a design, you can bet it is going to be super creative and addicting -- just as these tattooed LEGO toys are!