Task Rabbit is a mobile application that allows individuals to post their day-to-day tasks online and have someone assist them with it. Thus, the app is centered around delivering efficiency in a stress-free manner — a highly desirable concept in the 21st century and one that is only expected to grow in popularity as demand from human performance and productivity continues to grow.
Thus, Task Rabbit steps up the game through a collaboration with Artistic Director, Animator and Illustrator Jean-Pierre Le Roux from Arcade Studio and the results are quite enticing. The aesthetic of the campaign internalizes a bubbly feel. The marketing initiative consists of animated videos and posters.
In addition, the ethos of Task Rabbit’s campaign is quite playful as well — ‘Task and You Shall Receive.’