Gearhead Coffee Cups

The 'Tank Up' Mug Fills Like a Fuel Gauge and Blushes Like Mercury

This 8 oz coffee cup called the 'Tank Up' Mug will get you in the tank's-half-full mentality. With a mug that looks to be constantly requesting replenishment, you'll be able to work for that extra mile once you fuel up on more caffeine.

At risk of describing the 'Tank Up' Mug as a simple drinking vessel with a quantitative gauge, it should be noted that heat-sensitive printing technology is used that flushes the meter red according to the temperature of your tea.

Heat-sensitive Printing Technology
Opportunity to incorporate heat-sensitive printing technology into various products to create interactive and engaging experiences.
Novelty Coffee Cups
Opportunity to design and market novelty coffee cups that bring fun and uniqueness to the coffee drinking experience.
Visualizing Beverage Consumption
Opportunity to develop products that visually represent the level of beverage consumption to encourage mindful drinking habits.

Industries Being Reshaped

Printing Industry
Printing companies could utilize heat-sensitive printing technology in their products to offer new and customizable features.
Giftware Industry
Giftware companies can create and sell novelty coffee cups as unique gift items or collectibles.
Beverage Industry
Beverage companies can explore visualizing beverage consumption in their packaging or marketing materials to promote conscious drinking.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 62%
Freshness 8%