These print ads by Sharon Nayak and Abhitab Kame for Tanishq Jewellery use religious and immaculate themes for maximum impact. In each shot, the model is clad in Tanishq Jewellery designs and luscious robes; a decadent halo illuminates her features dramatically.
The tagline for these Tanishq Jewellery ads reads "Pure jewellery. Pure joy." As we head into the holiday season, there's no better mental association possible.
Implications - Advertising agencies are now being called upon to break through clutter while still drawing attention to the product. By using a controversial topic such as religion, the advertising agency will pushing for press attention -- negative or positive. It should be noted that this can either work well or backfire for a company.