Adultized Tangrams

Jackson Willow Takes Tangrams to the 21st Century

You probably remember playing around with a Tangram in Kindergarten, but you won't find Jackson Willow's sleek variation of this puzzle in a nursery any time soon. Part of Willow's zeropointzen designs, this Tangram ups the ante on adult puzzles by offering a stylish, functional and fun approach to this age old, simple test of skill.

Originating in China -- and literally translating to "seven boards of skill" -- the Tangram is a mathematical puzzle comprised of seven geometrical shapes that can be arranged and re-arranged however you desire. Willow's taken this traditional design and transformed it into a modern day work of decorative art by sanding pieces of locally sourced wood to a smooth finish and topping the puzzle off with a beeswax and coconut oil sheen.

With seven lustrous puzzle pieces delivered in a hand sewn drawstring bag and a packet containing hundreds of challenging designs for you to try out, Willow's Tangram is a pretty chic answer to adult boredom.

Modern Puzzle Design
Opportunity for companies to create puzzles with contemporary designs and materials.
Adult Activity Kits
Possibility to offer unique activity kits designed specifically for adults.
Upcycling Traditional Toys
Potential to transform traditional toys into stylish and functional home decor items.

Sectors Adopting This

Toy Manufacturing
Opportunity to innovate and modernize traditional toys to appeal to adult consumers.
Gifts and Souvenirs
Possibility to offer unique and trendy gift options for adults.
Home Decor
Potential to transform traditional toys into functional and stylish decor items for the home.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 61%
Freshness 8%