Jameson recently projected interactive ads in urban city centers such as New York, to promote their brand and to also have a little fun with advertising.
The viral video shows how Jameson ingeniously made walls talk, as the messages portrayed on the wall of a building interacted with the public and bystanders.
Check out the video to see this unique advertising method!
Implications - Advertising that embraces interactive components is automatically more likely to pique the interest of consumers, particularly because it can oftentimes seem like it is an impersonal and apathetic medium devoted only to moving product. By incorporating the thoughts and feelings of their consumers into this clever ad, companies like Jameson's deftly show how method can be just as important as message when it comes to effective marketing.