Directions as Fashion

The 'Take Care Tee' Uses Washing Instructions as a Design

Do you have trouble trying to decipher the symbols on clothing tags for washing instructions? It has been an obstacle that I have yet to overcome. The Take Care T-shirt helps me in no way, as all the washing symbols are used as a design on the front.

I think I can figure out the “iron” and “don’t iron” symbols, but I think it’s safe to say that the rest of them are just made up in order to make me even more confused than I already am.

Symbolic Fashion
Opportunity to create clothing designs that incorporate symbols and instructions as a unique and visually appealing design element.
Visual Communication
Opportunity to develop innovative ways to visually communicate information or instructions through design.
Accessible Fashion
Opportunity to create clothing that simplifies and clarifies washing instructions for individuals with difficulties in interpreting symbols.

Industries Being Reshaped

Fashion and Apparel
Opportunity for fashion brands to incorporate symbolic designs and visual communication elements into their clothing lines.
Graphic Design
Opportunity for graphic designers to explore new ways of visually communicating information and instructions through design.
Assistive Technology
Opportunity to develop assistive technologies or devices that decode and simplify washing symbols for individuals with difficulties.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 74%
Freshness 8%