Take Action Day is a kindness campaign by Take Action Organization. In correlation to World Kindness Week, they decided to take part and capture people's stories on February 16, 2012.
Not many people really go around telling each other about how much they appreciate a stranger's helping hand, or how great it feels to just do something nice for someone else without expecting anything in return. Take Action Day captures these stories that people experience all the time, and the small things that are done to make another person's day better.
People can post text submissions and videos on Take Action Day's Tumblr and YouTube channel. Anyone can visit the site and share a story for free.
Why This Trend Is Growing
- Kindness Campaigns
- The rise of kindness campaigns presents an opportunity for businesses to leverage corporate social responsibility initiatives to drive engagement and brand affinity.
- User-generated Content (UGC)
- The popularity of capturing and sharing personal stories and experiences online represents a disruptive innovation opportunity for media and advertising industries to incorporate more UGC into their campaigns and content.
- Civic Engagement
- The growing trend of civic engagement and social activism presents an opportunity for political and non-profit organizations to inspire action and mobilize communities towards a common social cause or goal.
Industries Being Reshaped
- Marketing and Advertising
- Kindness campaigns provide an opportunity for the marketing and advertising industries to shift towards promoting more socially responsible business practices that align with the values and interests of their customers.
- Non-profit and Philanthropy
- Kindness campaigns and social activism trends present an opportunity for non-profit and philanthropic organizations to generate more donations and support from an engaged and socially aware audience.
- Media and Publishing
- The rise of user-generated content and social media trends opens up opportunities for the media and publishing industries to create more authentic and engaging content that resonates with audiences and drives higher levels of engagement and loyalty.
