Illuminated Illustration Tools

The Takara Tomy Art Penlight Draws on the Night Sky

For a fun way to light up the night in an artistic way, try the Takara Tomy Art Penlight.

Sparklers and flashlights have been used to create really cool pictures using a long exposure setting on cameras. Now you can create precise drawings in multiple different colors such as cyan, magenta and yellow, using this pen-shaped light. If you don't have a high-tech camera with the necessary settings, the designers at Takara Tomy have come up with a solution for you. The Art Penlight comes with a phone app that will capture your nighttime masterpieces. Kids will love decorating the sky with their art work and will get a thrill of seeing how their creative vision translated into glowing pictures.

The Takara Tomy Art Penlight lets you get creative with light.

Interactive Nighttime Art
The Takara Tomy Art Penlight brings a new way of creating interactive art that utilizes light sources.
Fun Artistic Experience
Art Penlight gives kids a unique and super-fun way to draw and create interactive artworks with lights.
Alternative Night Photography
Takara Tomy offers a new method for night photographers to capture colorful and precise photos using the Art Penlight.

Where This Applies

Photography
Takara Tomy's Art Penlight opens a new market for night photography enthusiasts, as well as professional photographers who want to add a fun and creative element to their work.
Toy
With its interactive experience, the Art Penlight can be marketed as an innovative and unique toy for kids who value creativity and drawing.
Art Supply
The Art Penlight can be seen as a disruptive innovation that redefines the standard for nighttime drawing and painting, thus offering opportunities for art supplies companies to create similar products that utilize light for a more fun and interactive experience.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 28%
Freshness 8%