This series of old photographs portrays a Taco Bell from the 1980s. As these aged photographs demonstrate, Taco Bell -- and more importantly, the culture of fast food -- was much different than it is today.
From the employee uniforms to the interior and exterior decor, Taco Bell appears to be a completely different restaurant than what is has evolved into today. The restaurant is complete with booths, Spanish designs, puke-inducing striped uniforms and plenty of smiling employees. Today's Taco Bell remains a leading competitor within the fast food industry, but the experience in which modern consumers engage is much different. These photos of Taco Bell in the 1980s are particularly appealing with their retro and vintage qualities.
Implications - Consumers are drawn to products and services with which they are able to forge a personal or emotional connection. Businesses that prove capable of tapping into human sentiments such as nostalgia will generate large profits within today's industry.