Couture Brass Coasters

The Forma Living 'X' Coasters are a Table Accessory with a Story

Coasters serve a very utilitarian purpose, but the Forma Living 'X' Coasters are a table accessory that are intended to spark conversation. Working with the old saying that 'X' marks the spot, the Forma Living 'X' Coasters are elevated slightly from the surface and prepared to protect tables.

Crafted from solid brass in the USA, the Forma Living 'X' Coasters are finished with no coating, which means the raw metallic material will age with usage. This means that moisture, oils and other substances that come in contact with the coasters will help contribute to their overall appearance and sheen.

The Forma Living 'X' Coasters are a table accessory that come in a pack of four for usage at home, in the office or anywhere else one desires a touch of post-modern design.

Conversation-starting Coasters
Opportunity for creating coasters that are designed to spark conversations and act as table accessories.
Aging with Usage
Potential for products made from raw materials that age and develop a unique appearance with continued use.
Post-modern Design
Demand for table accessories that incorporate post-modern design elements.

Where This Applies

Home Decor
A disruptive innovation opportunity for creating unique and conversation-starting table accessories.
Office Supplies
An opportunity to incorporate post-modern design elements into office accessories such as coasters.
Gifts and Souvenirs
A market for unique and aesthetically pleasing coasters that age with usage, making them ideal as gifts or souvenirs.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 3%
Freshness 8%

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