The Swollen Wall by Paul Coudamy Seems to Come Alive

 - Feb 22, 2010   Updated: Jun 8 2011
References: paulcoudamy & contemporist
The Swollen Wall is a square grid bookshelf with 'spherical outgrowths' created by French designer Paul Coudamy.

Created for an apartment in Paris, the swelling shelf was designed using digital manipulation and cutting via virtual spheres. The undulating shape of the Swollen Wall makes it bow outwards from the wall, almost as if it were alive, adding an interactive feeling to home and office storage.

Implications - In today's market, many generic and duplicated products exist. Consumers often find it challenging to discover items or comparable ones that do not already exist. Businesses will benefit by modifying popularly used items in ways that suddenly render them distinct and original. While it is often difficult for consumers to purchase luxurious or extravagant products in today's economy, everyday products that are capable of being distinct will appeal to a large clientele.