What a way to launch a wine: People bathed in a swimming pool full of Beaujolais Nouveau to celebrate the release of this year's vintage.
The term 'pool bar' took on a whole new meaning as guests sat and sipped on glasses of red wine, while simultaneously soaking and swimming in gallons of the stuff.
The stunt took place at Hakone Yunessun spa near Tokyo and it is hoped that this extreme publicity stunt will boost flagging sales.
Wine-Filled Swimming Pools
More Stats +/-
Wine Spa, Coffee Spa, Tea Spa, and Sake Spa
Fashion-Forward Furniture Collabs
Next-Generation Budget Smartphones
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Beaujolais Nouveau Vintage Launch
- By: CowbagNov 22, 2008