Oobli's sweet iced tea stands out as the first low-sugar sweet iced tea without alternative sweeteners or hidden sugars.
Recognized as a Special Mention on TIME's list of Best Inventions of 2023, Oobli Sweet Proteins get their sweetness from an alternative to sugar. As Oobli says, "sweet proteins are basically nature's candy. They taste like sugar but digest like protein." Derived from about a dozen fruits, primarily found in West Africa, the sweet proteins created with precision fermentation deliver sugar-like sweetness without negative health implications.
Available in varieties like peach, mango yuzu and lemon, these low-sugar, low-calorie iced teas are packed with antioxidants and no artificial ingredients, sugar alcohols or refined sugar for better-for-you formulas that are touted as having 75% less sugar than other sweet teas.
Key Themes Behind This Trend
- Low-sugar Sweet Iced Teas
- Oobli's low-sugar sweet iced teas without alternative sweeteners or hidden sugars provide a healthier beverage option for consumers.
- Sweet Proteins
- Oobli's sweet proteins, derived from fruits through precision fermentation, offer a sugar-like sweetness with no negative health implications.
- Better-for-you Formulas
- Oobli's low-sugar, low-calorie iced teas with no artificial ingredients or refined sugar provide consumers with better-for-you beverage choices.
Where This Applies
- Beverage Industry
- The beverage industry can explore the use of alternative sweeteners, like sweet proteins, to create low-sugar options without compromising taste.
- Health Food Industry
- The health food industry can incorporate Oobli's sweet proteins into their products to offer healthier alternatives to sugar-based sweeteners.
- Food and Drink Manufacturing Industry
- Food and drink manufacturers can develop better-for-you formulas using Oobli's low-sugar, low-calorie iced teas as inspiration to meet consumer demand for healthier options.
