Taking a high-fashion approach to the holiday season, the MAC Nutcracker Sweet Collection features makeup products with seasonal hues and present-inspired packaging to boot.
Patterns and embroidery are put front and center within the design aesthetic of the actual products as well as the packaging. This relates to the imagery of a nutcracker soldier and infuses a touch of whimsy into the holiday cosmetics collection.
The MAC Nutcracker Sweet Collection has been paired with a video marketing campaign that sees the classic Tchaikovsky ballet performance reinterpreted with a modern flair. This helps to drive home the modern, futuristic nature of the cosmetics collection and expand on the storyline created by the vibrant holiday products that are ideal for cold weather looks.