Iconic Swedish Fashion Series

This Swedish Fashion Timeline is Conceptual and Stunning

Taking the audience on a fashion trip from 2000 to 2015, this Swedish fashion series explores how quickly the aesthetics and concepts of fashion transformed in those years. 

Created by Michael Elmenbeck and Cia Jansson, the Swedish fashion series portrays everything from sketches to photos to videos on how the industry has evolved in the past 15 years due to the changing designers and labels ruling the market and setting the trends at different times. Showcasing Sweden’s progressive designs, the series shows us how the European country has climbed its way atop the influential chain by constantly creating innovative fashions.

The series includes designers and labels like Acne Studios, Cheap Monday, Ann-Sofie Back, Carin Wester, Sandra Backlund, Tiger of Sweden and Ida Klamborn amongst others.

Fashion Evolution
There is potential for disruptive innovation in the fashion industry by exploring how the aesthetics and concepts of fashion have transformed over time.
Innovation in Design
Opportunities for disruptive innovation exist within the field of fashion design by studying the evolving designs and labels that have shaped the industry.
Progressive Fashion
The Swedish fashion series highlights the innovative fashion designs from Sweden, suggesting opportunities for disruptive innovation in creating progressive fashion styles.

Industries Being Reshaped

Fashion
The fashion industry can benefit from exploring how the aesthetics and concepts of fashion have transformed over time, leading to potential disruptive innovations.
Fashion Design
The field of fashion design can find opportunities for disruptive innovation by studying the evolving designs and labels that have shaped the industry.
Swedish Fashion
The Swedish fashion industry can utilize the innovative fashion designs showcased in the series to drive disruptive innovation in creating progressive fashion styles.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 41%
Freshness 8%