Starting on December 7, 2009, Colette will be hosting the Swarovski White Crystal Christmas. The event will feature a plethora of items which will incorporate Swarovski stone, as well as be the place to find many fashionable artist collaborations to salivate over.
These blinged out Adidas Originals are just one of many awesome items to be found at the event. Check out many more crystallized finds below.
Implications - Customers crave luxury in their ordinary, everyday items. With such fast-paced lifestyles, the modern consumer does not have time to seek out prestige, but looks for it in their daily products. Companies could inject an elite element into everything they produce in order to attract a wider audience.