The BurgerFi SWAG Burger has been announced by the fast-casual restaurant brand as an option for consumers that will offer them a high-quality sandwich that is particularly spicy and satisfying.
The burger is made with a series of two wagyu and brisket beef patties along with charred jalapeños as well as candied ghost pepper bacon to further enhance the meaty spiciness. The sandwich is then paired with sweet tomato relish along with habanero pepper jack cheese and a hot steak sauce on the brands signature branded bun.
The BurgerFi SWAG Burger is arriving at participating locations starting on March 15, 2021 where it can be ordered either in-store, online or through the brands app. The sandwich is only around for a limited time through May 9, 2021.
Image Credit: BurgerFi
What's Driving This Trend
- Spicy Burgers
- The popularity of spicy burgers presents an opportunity for restaurants, fast food chains and QSRs to offer a high-quality, spicy sandwich that stands out from competitors.
- Wagyu Beef
- The demand for premium beef options such as Wagyu provides an opportunity for meat suppliers to expand their offerings and cater to the growing demand for high-quality meat.
- Limited Time Offerings
- Limited time offerings can generate buzz and excitement for fast food chains and restaurants, and can also encourage customers to make quick buying decisions to avoid missing out.
Who This Affects Most
- Fast-casual Restaurants
- Fast-casual restaurants can capitalize on the trend of spicy burgers and premium beef options to provide unique and high-quality menu items.
- Meat Suppliers
- Meat suppliers can embrace the trend of high-quality beef options such as Wagyu beef to cater to a growing demand for premium meat products.
- Qsrs
- Quick-service restaurants can create a competitive advantage by offering limited time offerings such as the BurgerFi SWAG Burger to generate buzz and excitement among customers.
