Bohemian fashion is perennially in style, and 'Creative with Anastasiya Belyak' by Svetla Vesnaya plays up the boho aesthetic beautifully. Makeup artist Alyona Tanvel is the artisan behind the model's perfectly-smoked eyeshadow.
I'm a huge fan of the mix of lace and underwear-as-outerwear in this Svetla Vesnaya shoot. See more images from the photo set above, and keep clicking for more bohemian fashion.
Implications - The youth demographic is attracted to a bohemian archetype because of the perceived freedom that it embodies. Consumers are looking for products that aren't fully polished and that have a pre-worn feel. Marketers should consider how to take elements of the bohemian lifestyle and incorporate them into their campaigns.
Key Themes Behind This Trend
- Bohemian Fashion
- Disruptive innovation opportunities include developing sustainable and eco-friendly bohemian fashion lines.
- Lace and Underwear-as-outerwear
- Opportunities for disruptive innovation lie in creating innovative designs that combine the sensual nature of lace with the functionality of underwear-as-outerwear.
- Youth Attraction to Bohemian Archetype
- Disruptive innovation opportunities include creating bohemian-inspired products that cater specifically to the needs and desires of the youth demographic.
Where This Applies
- Fashion
- The fashion industry can explore new design possibilities to accommodate the growing demand for bohemian fashion.
- Beauty and Makeup
- Opportunities exist for disruptive innovation in the beauty and makeup industry by creating products and techniques that align with the bohemian aesthetic.
- Marketing and Advertising
- The marketing and advertising industry can find disruptive innovation opportunities by incorporating elements of the bohemian lifestyle into their campaigns targeting the youth demographic.
