Fishy Furniture

The Sushi Collection by Edward Van Vliet Features Delectable Designs

Edward Van Vliet's Sushi Collection is a fantastic and whimsical play on mismatched patterns and fabrics. Using simple, modern furniture and covering it in Asian-inspired patterned fabrics gives Van Vliet's Sushi Collection a bright and friendly appeal.

The Sushi Collection by the Dutch designer was manufactured by Italian furniture company Moroso. It was displayed in Moroso's dreaming box installation.

Implications - Sushi is an immensely popular food with appeal that stretches across all ethnicities and economic backgrounds, representing exoticism and adventurous eating. As Sushi's popularity has grown, so too has consumer's desire to see its iconic aesthetic incorporated into all kinds of different forms. From sushi toys to clocks, this is one tasty thematic element that is far from finished.

Sushi-inspired Designs
Designers can create products with Sushi-inspired aesthetics to appeal to consumers.
Whimsical Mismatched Patterns
Using juxtaposing patterns and fabrics to create unique designs can be a new trend in furniture and fashion.
Cultural Fusion
Blending different cultural elements in products can lead to innovative and exotic designs.

Where This Applies

Furniture
Furniture companies can create Sushi-inspired designs to attract a wider and younger audience.
Fashion
Fashion brands and designers can incorporate whimsical mismatched patterns in their collections to stand out and experiment with new styles.
Souvenirs and Gifts
Souvenir and gift shops can offer Sushi-inspired products that are both unique and commemorative of local cultures and travel experiences.
SCORE
1.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 16%
Freshness 8%