Regular fashion photo shoots can get a little monotonous, so seeing a surreal fashion shoot that doesn’t lose the glam is a breath of fresh air. This photo series by Maurizio Cattelan and Pierpaolo Ferrari (the creators of Toilet Paper magazine) gets funky with fashion for some compelling photography.
New York fashion week was full of amazing styles and forward thinking designers with an eye for what’s now and more importantly what’s next. Keeping in the vein of forward thinking, these two photographers took the particularly compelling pieces of fashion and used them to create some surreal, dreamlike sequences for New York Magazine.
An example is taking the famous Chanel shoe and hanging it from a clothesline with the socks included, or having a group of models wearing Piero Fornasetti while cloaked in plastic sheets. This surreal fashion shoot is a cool way to showcase iconic styles with strange and compelling photography.
Photo Credits: designboom, nymag
What's Driving This Trend
- Surreal Fashion
- Disruptive innovation opportunity: Exploring surreal elements in fashion photography to create captivating and unique imagery.
- Forward Thinking Designers
- Disruptive innovation opportunity: Collaborating with forward-thinking designers to push the boundaries of fashion and create innovative styles.
- Iconic Styles with a Twist
- Disruptive innovation opportunity: Reimagining iconic fashion items in unconventional ways to create visually striking and thought-provoking fashion shoots.
Who This Affects Most
- Fashion Photography
- Disruptive innovation opportunity: Utilizing surreal concepts and unconventional techniques in fashion photography to stand out in a competitive industry.
- Fashion Design
- Disruptive innovation opportunity: Collaborating with photographers to create imaginative and boundary-pushing fashion shoots that capture attention and redefine traditional fashion norms.
- Fashion Magazines
- Disruptive innovation opportunity: Showcasing unique and surreal fashion shoots in print and digital media to engage readers and differentiate from other publications.
