The Sure Nonstop Protection Freesia & Waterlily antiperspirant is the latest addition to the brand's women's range that's formulated with premium fragrance in mind to make it perfect for summertime use. The product is formulated to offer up to 72-hours of sweat and odor protection, while the spray format is easy to apply in the morning or anytime of day. The product has an alcohol-free formula that uses microtechnology against sweat, while the MotionSense technology will activate the floral fragrance notes throughout the day during activity.
The Sure Nonstop Protection Freesia & Waterlily antiperspirant was developed with consumer shopping preferences in mind with an estimated 23% of women shoppers saying fragrance is one of the top considerations when choosing antiperspirant products.
Key Themes Behind This Trend
- Long-lasting Antiperspirants
- There is an opportunity for antiperspirant brands to conduct R&D and focus on creating long-lasting antiperspirants that consumers can use for a couple of days.
- Spray Antiperspirants
- Antiperspirant manufacturers can take advantage of this trend and create more spray antiperspirants that are easy to apply, especially for busy people.
- Fragranced Antiperspirants
- Brands can focus on developing more fragranced antiperspirants that will appeal to consumers who prioritize scent in their personal care products.
Where This Applies
- Personal Care Products
- The personal care industry has an opportunity to develop new innovations in antiperspirants and enhance the current formulations to meet consumers' needs.
- Fragrance
- Fragrance companies can collaborate with antiperspirant manufacturers to create effective and fragrant antiperspirants that will appeal to consumers.
- Technology
- Technology companies can develop new microtechnology and MotionSense technology that can optimize antiperspirant effectiveness and innovate formulations.
