The latest Supreme Spring/Summer 2019 collection is heavily decorated with an expansive series of graphic visuals. It features a wide selection of jackets and coats that are designed for seasonal transition, featuring muted designs alongside bold structures as well. The lightweight outerwear series feature spring hues including beige, khaki, light blue, and black, with some graphic accents including skulls or pink florals.
Some of the seasonal options in the latest drop include the GORE-TEX ponchos and the animalistic prints that reference NASA. Additional pieces that are notable include the denim jacket in turquoise constructed from crushed velvet, a bright red trench coat, and the black and white coat that evokes lumberjack-esque vibes. The first drop is set to launch on February 21st online at Supreme.
What's Driving This Trend
- Graphic-heavy Outerwear
- Opportunity for disruptive innovation in creating customized graphic designs for outerwear that cater to individual customer preferences.
- Seasonal Transition Outerwear
- Opportunity for disruptive innovation in developing lightweight outerwear that seamlessly transitions between seasons, combining functionality with style.
- Animalistic Prints
- Opportunity for disruptive innovation in incorporating animal-inspired prints into outerwear, creating bold and eye-catching designs.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by integrating graphic-heavy designs and animalistic prints into outerwear collections.
- Ecommerce
- Opportunity for disruptive innovation in the eCommerce industry by leveraging personalized customization options for graphic-heavy outerwear, providing a unique shopping experience.
- Textile
- Opportunity for disruptive innovation in the textile industry by developing lightweight and versatile fabrics for seasonal transition outerwear.
