JWT's SuperSauce Aims to Promote Healthy Eating Among Children

 - Jun 15, 2017
References: jwt.amsterdam & adweek
SuperSauce is a product that was created by J. Walter Thompson Amsterdam to help parents ensure that their vegetable-hating children get the nutrients that they need to properly develop.

In order to peak the interest of children, JWT bottled its SuperSauce in containers that represent superheroes. Each of the heroes shows the power that the vegetables grant them, with transparent bottles enabling consumers to see the pure beetroot, carrot, and parsnip that's inside.

Plus, the Dutch supermarket chain that JWT designed SuperSauce for, highlighted its plan for the product by saying, "We believe in helping parents to encourage their children to eat more vegetables, which is why we are introducing SuperSauce, an innovation we intend to roll out nationally."