The debut of the Superdry + Timothy Everest Spring/Summer 2013 creates relevance out of traditional tailoring. The clothing brand Superdry tries to bring relevance to British tailoring, for the company is known for fusing Japanese graphics, vintage Americana and fitting. For their Sebiro Collection, Superdry collaborated with British tailor Timothy Everest.
The partnership is described on Superdry's website as a way to "harness British innovation and creativity pushing the boundaries of their chosen disciplines while crafting future design classics."
In this capsule collection, the line is made up from four characters: The Super Spy, The Bank Robber, The San Franciscan and The Country Rebel. No longer is tailoring about wearing three-piece suits, instead it is all about finding classic pieces that are styled beautifully together.