Dollar Shave Club recently expanded its collection of personal care products with a new line called 'Superba!' that introduces is foray into the world of oral hygiene.
To convey the invigorating flavors of the Superba! products, vibrant packaging was designed to appeal to the modern male consumer. As such, the finished product packaging takes inspiration from retro European lifestyle brands, but with a modern twist that feels fresh.
Superba!'s Peppermint Kick Toothpaste is branded as a "roundhouse kick to the mouth that’s good for your teeth" that will help to prevent cavities, freshen breath and whiten the teeth. The collection also includes toothbrushes in either black or white colors and bundled packages that contain a pairing of both oral care solutions.
Key Themes Behind This Trend
- Oral Care Innovation
- The introduction of Dollar Shave Club's 'Superba!' line highlights the trend of expanding personal care collections to include oral hygiene products.
- Vibrant Packaging Design
- The use of vibrant packaging design in 'Superba!' products taps into the trend of visually appealing packaging to attract modern male consumers.
- Flavorful Oral Care
- 'Superba!' toothpaste's unique flavors and benefits exemplify the trend of introducing invigorating and multifunctional products in the oral care industry.
Where This Applies
- Personal Care
- The integration of oral care products in Dollar Shave Club's 'Superba!' line presents disruptive innovation opportunities in the personal care industry.
- Packaging
- The vibrant and modern packaging design of 'Superba!' products opens up disruptive innovation possibilities in the packaging industry.
- Oral Hygiene
- The introduction of 'Superba!' toothpaste and toothbrushes highlights potential disruptive innovation opportunities in the oral hygiene industry.
