'Superba!' is a New Personal Care Line from Dollar Shave Club

Dollar Shave Club recently expanded its collection of personal care products with a new line called 'Superba!' that introduces is foray into the world of oral hygiene.

To convey the invigorating flavors of the Superba! products, vibrant packaging was designed to appeal to the modern male consumer. As such, the finished product packaging takes inspiration from retro European lifestyle brands, but with a modern twist that feels fresh.

Superba!'s Peppermint Kick Toothpaste is branded as a "roundhouse kick to the mouth that’s good for your teeth" that will help to prevent cavities, freshen breath and whiten the teeth. The collection also includes toothbrushes in either black or white colors and bundled packages that contain a pairing of both oral care solutions.