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Artist-Inspired Sunglasses

The SUPER x Andy Warhol Sunglasses Series is Continuing for the Summer

— July 16, 2018 — Pop Culture
The ongoing SUPER x Andy Warhol sunglasses series has been expanded with two new eyewear silhouettes that boast traditional designs. The regular collaboration captures the artist's design sensibilities and infuses the aesthetics onto summer-ready pieces. The late pop artist's distinctive style lives on and translates itself onto two new frames -- the Drew Mama Flowers and the Drew Flowers.

The Drew Mama eyewear silhouette is constructed from a light crystal acetate and is decorated with colorful floral motifs. The Drew Flowers sunglasses also boast a classic floral design but are interpreted through the pop artist's unique drawing aesthetics with a three-dimensional frame. Both of the new pieces are essentially the same silhouette and each one receives a bold update with floral decor on the front and temples.
Trend Themes
1. Collaborative Eyewear Series - The ongoing collaboration between SUPER and Andy Warhol presents an opportunity for other brands to collaborate with influential artists and designers to create unique eyewear collections.
2. Art-inspired Sunglasses - The infusion of Andy Warhol's design sensibilities onto sunglasses opens up possibilities for other artists and designers to collaborate with eyewear brands and create art-inspired eyewear collections.
3. Floral Motif Sunglasses - The popularity of floral motifs in the new SUPER x Andy Warhol sunglasses series suggests a growing consumer interest in eyewear featuring nature-inspired patterns, presenting an opportunity for eyewear brands to explore floral-themed designs.
Industry Implications
1. Fashion Accessories - The SUPER x Andy Warhol sunglasses series demonstrates the potential for collaboration between fashion accessory brands and influential artists, leading to the creation of exclusive and artistic eyewear collections.
2. Art and Design - The collaboration between SUPER and Andy Warhol shows the potential for art and design industries to collaborate on creating unique and art-inspired eyewear collections that merge fashion and artistic sensibilities.
3. Eyewear - The expansion of the SUPER x Andy Warhol sunglasses series highlights the opportunities for eyewear brands to explore collaborations with artists and designers to create innovative, artistically-inspired eyewear designs that appeal to consumers looking for unique statement pieces.
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