In a world of high consumerism, design studio Super Nature Design decided to use art to raise awareness about the environment and people's consuming habits. Entitled Weaving Forest, this installation consists of two large, wooden reindeer to be wound in yarn by viewers.
Each visitor is asked to wrap a thread around the structure until it's all covered in wool. The purpose of this piece is to illustrate how each person's action has a direct effect in nature and the environment. Additionally, by creating an interactive installation, the artists hope to create a greater impact on audiences.
Weaving Forest by Super Nature Design was exhibited for the first time in a Hong Kong's festival Detour, 2011. The Shanghai-based studio specializes in "interactive design, visual communication & media technology."
What's Driving This Trend
- Interactive Eco-art Installations
- Opportunity for designers to create installations that engage audiences to raise awareness about the environment and sustainability.
- Artistic Expressions of Sustainability
- Opportunity for artists to create works that communicate the importance of environmental conservation and responsibility.
- Upcycled Design
- Opportunity to transform waste into something beautiful while promoting eco-friendly living.
Who This Affects Most
- Eco-art Installations
- Design firms can offer eco-friendly installations to events and festivals for a unique way to promote environmental awareness.
- Sustainable Visual Arts
- Art galleries and museums can feature works of art that communicate a message about sustainability and conservation.
- Eco-friendly Design
- Product design firms can transform waste materials into new and innovative products that promote sustainable living.
