'SUPER CHIX,' the Dallas-based chicken restaurant founded in 2014, has announced the opening of the first SUPER CHIX Ohio location. This restaurant is located in Toledo, Ohio, at the Westgate Village Shopping Center. The opening of this new franchise location marks SUPER CHIX's entry into a new state market, as the restaurant has not previously had a presence in Ohio. This location is not only great for Toledo residents, but also for commuters and visitors, as it is situated in a high traffic area.
The restaurant has seen rapid growth in 2022. In just four months, the relatively small fast-casual chain has opened two new restaurant locations across two states. On top of this, the company has announced its commitments for the remainder of 2022, including numerous new restaurant locations across Florida, Utah, California, and many other states.
Image Credit: SUPER CHIX
Key Themes Behind This Trend
- Restaurant Expansion
- There is an opportunity for franchised-based chicken restaurants to expand to states where they do not have any previous presence.
- Fast-casual Dining
- Fast-casual dining establishments offering high-quality food options and reasonable prices are experiencing rapid growth in 2022.
- State Market Entry
- Restaurants looking to enter new state markets should strategically choose highly-trafficked areas to maximize foot traffic and audience reach.
Where This Applies
- Hospitality
- Hospitality businesses including restaurants and fast-casual dining establishments can benefit from strategic expansion strategies in new state markets.
- Franchising
- Franchise-based food establishments can utilize the success of established locations to expand into new markets and achieve rapid growth.
- Real Estate
- Real estate developers and property owners can partner with fast-casual dining establishments and franchised businesses to attract more foot traffic and generate more revenue in high-traffic areas.
