'Chicken Salad Chick,' the American QSR chain famous for its chicken-based sandwiches and salads, is opening a new location in Pasadena, Texas. To celebrate the company's most recent expansion there will be four promotions happening, one per day, for the first four days of the new location's operation.
On opening day, January 12th, the first 100 customers will receive one large Quick Chick salad monthly for a year, which means twelve free salads. On top of this, one of these 100 customers will receive a free salad weekly for a year, which means they will receive almost 52 free salads.
On the 13th, the first 100 customers will receive a free menu item, the first 100 customers on the 14th will receive a branded tumbler, and on the 15th, the first 50 customers will receive a free branded cooler.
Image Credit: Chicken Salad Chick
What's Driving This Trend
- QSR Promotional Days
- Quick Service Restaurants can increase foot traffic by holding promotional days on the first few days of their new location's operation.
- Subscription-based Loyalty Program
- Implementing a loyalty program with a subscription-based component can drive customer retention for QSRs.
- Branded Merchandise Giveaways
- Giving away branded merchandise to the first few customers can help build brand awareness for QSRs.
Who This Affects Most
- Fast Food Industry
- Fast food restaurants can use the promotional days strategy to increase sales and loyalty.
- Food and Beverage Industry
- Food and beverage companies can incorporate subscription-based models and branded merchandise giveaways to build customer loyalty and brand awareness.
- Marketing Industry
- Marketing agencies can work with QSRs and food and beverage companies to create unique and effective loyalty programs and promotional strategies.
