Valeria Lazareva Captures Carefree Fun in the Sun

 - May 19, 2009   Updated: May 10 2011
References: lazarevavaleria & lifelounge
I love this collection of images from Valeria Lazareva! The collection of images of young and beautiful people frolicking in the sunshine is what summer is all about!

I've never managed to find anyone as good looking during my trips to the beach but Valeria Lazareva has given me hope! I love the variety of playful moods captured in these pieces.

Implications - The depiction of youth has always been a way to market something as hip to glorify youth. Ads displaying drinking, partying or just hanging out draws in viewers who are infatuated with the lifestyle they have or used to have. When it comes to advertising fashion or products, the use of young people in images needs to be tastefully executed without overselling the glamorization of youth.