Designer Satoshi Itasaka's Sunrising Lamp starts off everyone's day with a beautiful dawn scenery.
Inspired by dawn, Itasaka hopes that everyone can start of their day with a beautiful sunrise. Emitting a soft and warm light, the brightness will not pierce through waking eyes as regular lamps do. The bulb, which is partially embedded into the landscape, is representative of the rising sun that peers over the mountains.
The hustle and bustle of daily life, let it be school or work, can get in the way of enjoying life. Everything becomes routine and sights as regular as the sunrise get taken for granted. Itasaka believes that a small change in perception can help make days more fulfilling and meaningful and that "if people have this same feeling every day when the sun rises, the world will become a much more peaceful place."