Spread Bagelry is helping fuel your summer days with its new Sunrise Smash sandwich.
A sort of breakfast-meets-burger sandwich hybrid, the new Sunrise Smash sandwich is a hearty creation that will keep you full for hours. Each order consists of one of Spread Bagelry's signature wood-fired, honey-water-boiled bagels sandwiched around a smashed burger patty, a folded egg patty, cheddar cheese, a crispy hashbrown, and chipotle mayo.
In addition to its new Sunrise Smash option, Spread Bagelry has added a few other seasonal options, including new Strawberry Cream Cheese made from real strawberries. And for customers visiting the brand's Northeast locations, a new line of pressed juices will be available to order. Lastly, there's a new Secret Menu Item rolling out this summer, but you'll need to follow Spread Bagelry on social media to find out what that is.
Image Credit: Spread Bagelry
What's Driving This Trend
- Hybrid Breakfast Burgers
- Morning menus are blending burger formats with breakfast staples, creating premium all-day sandwiches that appeal to consumers seeking indulgence, portability, and satiety.
- Artisanal Bagel Innovation
- Wood-fired and honey-water-boiled bagels are being positioned as elevated carriers for unexpected fillings, giving fast-casual brands room to differentiate through craft preparation and flavor fusion.
- Social Secret Menus
- Limited-access menu items promoted through social channels are turning product discovery into a loyalty driver, especially for brands competing for repeat engagement and younger audiences.
Who This Affects Most
- Fast-casual Dining
- Ingredient-heavy seasonal launches reflect how fast-casual operators can use bold hybrid products to increase check sizes and stand out in crowded breakfast and lunch markets.
- Bakery Restaurants
- Bagel-focused concepts are expanding beyond traditional spreads and sandwiches, signaling opportunities for bakery restaurants to capture broader daypart demand with hearty meal formats.
- Beverage and Juice
- Pressed juice additions in select locations show how fresh beverage programs can complement indulgent food items while expanding wellness-oriented revenue streams.
