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SunGard Availability Services Cleverly Advertises Its Cloud

One of the services that SunGard Availability Services provides is cloud hosting. To promote it, SunGard came up with a clever ad that is quite perfect for the holiday season.

Holiday dinners with family are either something you look forward to or you absolutely dread, but no matter which attitude you adopt, it certainly doesn’t seem possible to please everybody. This scenario is played out in this video. But just as things are starting to spiral out of control, help is called upon from French chef “Claude” — pronounced “cloud.”

As the video describes, “Claude” brings efficiency, agility and increased scalability, which is a very clever way to show how SunGard’s cloud computing systems can swoop in and save the day.

Cloud Hosting
Disruptive innovation opportunity: Developing more efficient and scalable cloud hosting solutions to meet the growing demand.
Service Videos
Disruptive innovation opportunity: Creating engaging service videos that demonstrate the benefits of a product or service in a clever and memorable way.
Efficiency and Scalability
Disruptive innovation opportunity: Designing systems and technologies that provide increased efficiency and scalability for businesses.

Industries Being Reshaped

Cloud Computing
Disruptive innovation opportunity: Revolutionizing the cloud computing industry with advanced technologies and solutions.
Advertising
Disruptive innovation opportunity: Innovating in the advertising industry by creating unique and captivating ways to promote products and services.
Food and Hospitality
Disruptive innovation opportunity: Integrating technology and efficient systems in the food and hospitality industry to enhance customer experience and improve operations.
SCORE
1.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 28%
Freshness 8%