In response to the SunChips bashing due to the brand's infamously loud chip bags, SunChips Earplugs were created to tune out those oh-so noisy packages.
What started as an eco-friendly initiative, these bags were immensely criticized for how loud they were as they were being opened. The SunChips company's sustainability chief is seen here in this viral video, offering the clever, tongue-in-cheek SunChips Earplugs device provided solely through Facebook.
Implications - These earbuds could also be used while others are eating SunChips and your watching a film cause the chips themselves are not very quite. Earplugs save the day once again.