The Urban Eat summer sandwich lineup has been revealed by the brand to offer consumers a convenient and delicious way to satisfy their hunger, which also speaks to their preference for charming packaging designs.
Each of the sandwiches come packaged in a beach house-inspired box that is emblazoned with common seaside imagery like a crab, a cheeky seagull with an ice cream cone and ample sand. This helps to infuse a whimsical touch into the simple experience of purchasing a sandwich for lunch, dinner or as a snack.
Head of Category Marketing at Adelie Foods Wayne Greensmith commented on the new Urban Eat summer sandwich lineup saying, "Our seasonal specials continue to prove a huge hit. For our summer collection, the bright seaside beach hut packaging also brings colour and a point of difference to chillers, helping retailers and operators to make the most of sales opportunities. Our innovation team are always looking at new ingredients we can use and different recipes to bring to market. We’re really pleased to bring Applewood’s smokey cheddar cheese to our sandwiches for the first time and think these will be popular with shoppers."