This Suicide Prevention Campaign Spreads Awareness and Raises Hope

 - May 29, 2013
References: & adrants
The Belgian Centre du Prevention de Suicide needed to both recruit more volunteers to run the helpline and spread awareness regarding the importance of listening, so it came up with a suicide prevention campaign that does both.

The advertisement is an interactive pre roll commercial that has two alternative endings depending on the response of the viewer. A woman begins to tell her story and the option to 'skip' comes up on the screen after a few seconds. If the viewer chooses to skip, they get the awareness message, "not listening can have serious consequences," but if they choose to listen, a recruitment message comes up instead.

Thus, this suicide prevention campaign manages to accomplish two different goals at the same time.