The Belgian Centre du Prevention de Suicide needed to both recruit more volunteers to run the helpline and spread awareness regarding the importance of listening, so it came up with a suicide prevention campaign that does both.
The advertisement is an interactive pre roll commercial that has two alternative endings depending on the response of the viewer. A woman begins to tell her story and the option to 'skip' comes up on the screen after a few seconds. If the viewer chooses to skip, they get the awareness message, "not listening can have serious consequences," but if they choose to listen, a recruitment message comes up instead.
Thus, this suicide prevention campaign manages to accomplish two different goals at the same time.