'PrebioSweet' is the name of a sugar-free sweetener that claims to be 10 times sweeter and healthier than common refined white sugar, since it is also loaded with prebiotics in order to support a strong digestive system. The sugar alternative is made by Moscow-based OJC Felizata Holding and comes in three different types. 'Fitness' is a zero-calorie version of the sugar-free sweetener product, while 'Fibre' includes the addition of alimentary fiber and 'Vanilla' simply boasts a pleasing flavor.
As its vibrant color-coded packaging system suggests, Felizata notes: "PrebioSweet isn't any type of medicine. It's another type of sweet so you can still live a colorful life without sugar."
Consumers are now learning to see sugar as the enemy, but at the same time, are also seeking out alternative sweeteners, plus fortified food and beverages. A product like PrebioSweet capitalizes on the desire for both.
Why This Trend Is Growing
- Sugar-free Sweeteners
- As consumers avoid sugar-based products, more companies can create sugar-free sweeteners as a healthier alternative.
- Prebiotic Foods and Beverages
- As the importance of gut health is emphasized, more companies can create prebiotic-fortified foods and beverages to provide health benefits to consumers.
- Functional Food and Beverage Packaging
- As colorful packaging can help brands differentiate their products in the crowded market, more companies can embrace the use of bright, color-coded packaging designs for their functional food and beverage products.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create more healthier options for consumers by producing prebiotic sweetener products like PrebioSweet.
- Health and Wellness
- Health and wellness companies can explore the trend of prebiotics to create fortified supplement products for the digestive health of consumers.
- Packaging and Labeling
- Packaging and labeling companies can work with food and beverage brands to create more colorful and eye-catching package designs for functional products like PrebioSweet.
