'PrebioSweet' is the name of a sugar-free sweetener that claims to be 10 times sweeter and healthier than common refined white sugar, since it is also loaded with prebiotics in order to support a strong digestive system. The sugar alternative is made by Moscow-based OJC Felizata Holding and comes in three different types. 'Fitness' is a zero-calorie version of the sugar-free sweetener product, while 'Fibre' includes the addition of alimentary fiber and 'Vanilla' simply boasts a pleasing flavor.
As its vibrant color-coded packaging system suggests, Felizata notes: "PrebioSweet isn't any type of medicine. It's another type of sweet so you can still live a colorful life without sugar."
Consumers are now learning to see sugar as the enemy, but at the same time, are also seeking out alternative sweeteners, plus fortified food and beverages. A product like PrebioSweet capitalizes on the desire for both.