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Transformative Rain Gear

The Color Changing Umbrella from SuckUK Lights Up Outdoors

— July 2, 2014 — Art & Design
This color changing umbrella from SuckUK is transformed according to weather conditions. "SuckUK's telescopic umbrellas come printed with a special ink that is white when dry and colored when in contact with water."

Make rainy days more fun with this color-changing umbrella design that is inspired by the gradient hues of a rainbow. Rain gear will never be the same again thanks to a fun design that reveals a spectrum of vivid hues.

Designed by Squid London, the black umbrella is adorned with a framed raindrop motif. Made from aluminum metal and polyester pongee fabric, the umbrella keeps one dry while transforming in color right before your eyes. The large rain accessory spans approximately 90 cm when opened ensuring you are dry even in the worst of downpours.
Trend Themes
1. Color-changing Umbrellas - Opportunity for innovation in rain gear by creating color-changing umbrellas that add a fun and interactive element to rainy days.
2. Gradient-design Rain Gear - Potential for disruptive innovation in rain gear by incorporating gradient designs that evoke a sense of joy and vibrancy in wearing rainy day accessories.
3. Telescopic Umbrellas - Opportunity for innovation in umbrella design by creating telescopic umbrellas that are compact and convenient for everyday use.
Industry Implications
1. Fashion Accessories - Disruptive innovation potential in the fashion accessories industry by introducing color-changing umbrellas that offer a unique and interactive experience.
2. Outdoor Gear - Opportunity for disruption in the outdoor gear industry by incorporating gradient designs in rain gear that appeal to adventure enthusiasts and nature explorers.
3. Consumer Goods - Potential for disruptive innovation in the consumer goods industry by introducing telescopic umbrellas that provide practicality and convenience for daily use.
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