Organically Designed Smartwatches

The LG Watch Style Wearable Comes with Android Wear 2.0

The LG Watch Style wearable is a new piece of technology that was designed in collaboration with Google and is set to be one of the first devices that will feature Android Wear 2.0. While other devices on the market look overtly modern, the LG Watch Style has a round aesthetic that makes it appear more welcoming and organic on the wrist.

The water-resistant design of the LG Watch Style makes it suitable for light splashes yet isn't intended to be fully submerged in water. A single button on the side of the LG Watch Style wearable allows users to scroll through the interface, while the incorporation of the Google Assistant lets you make reservations and get directions without having to take out your phone.

Organic Smartwatches
Smartwatch designs are moving towards a more natural, round aesthetic.
Android-wear 2.0 Wearables
More wearables will be designed with Android Wear 2.0 as its OS.
Water-resistant Wearables
Designing wearables to be water-resistant and sleek are becoming increasingly popular.

Industries Being Reshaped

Technology
The wearable technology industry is seeing an increase in demand for more organic and natural designs.
Consumer Electronics
Android Wear 2.0 has disrupted the consumer electronics industry, leading to a rise in the popularity of smartwatches.
Hospitality and Travel
The use of the Google Assistant for making reservations and getting directions is a disruptive innovation opportunity for the hospitality and travel industry.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 37%
Freshness 8%

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