Tokyo Bike Cruising Ads

Stussy X W-Base 'How I Roll' Shows a Brisk Ride on a New Designer Cycle

There's nothing like a brisk ride out in the open sun during the summer. Since the season is coming very soon, the Stussy x W-Base 'How I Roll' will have you anticipating the next couple of months.

The Stussy x W-Base 'How I Roll' is a lookbook video that depicts both brands' collaborative bike. The clip depicts an individual riding the two-wheeler around the beautiful city of Tokyo. As for the bike itself, it's a cruiser "built after the late 1970's/early 1980's flavor dirt bike," according to Stussy. Every part of the bike is custom made, so you know you're getting something truly special.

This retro-inspired bike was built for modern times. Stussy and W-Base have designed a rad two-wheeler that will be a hit anywhere.

Custom-made Bikes
Opportunity for designers to create unique and personalized bicycles that cater to individual preferences.
Retro-inspired Designs
Chance for brands to revive vintage aesthetics in their products, appealing to nostalgic consumers.
Urban Bike Culture
Potential for businesses to tap into the growing trend of biking in cities and offer products and services tailored to urban cyclists.

Industries Being Reshaped

Fashion
Fashion brands can collaborate with bike manufacturers to create stylish and trendy bicycles.
Design
Designers can explore innovative ways to combine retro and modern elements in bike designs.
Urban Transportation
Companies can develop innovative bike-sharing platforms and services to support the urban bike culture.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 18%
Freshness 8%