Sussy has been busy dropping fresh apparel, branded products and taking part in a series of collaborative efforts as of late -- including the Stussy collection of women's underwear that was done with Naked which features a selection of tees with graphics from the ever-popular Peanuts cartoons and even a rug that was made with Gallery 1950.
For its holiday series, the streetwear brand offers apparel that features branding that's more minimal than usual -- with Stussy's name appearing in small lettering on the front of the apparel and sometimes down the sleeves. Overall, the apparel in the latest Stussy collection is well-structured and simplistic, with menswear staples making up the majority for a timeless look that's easily incorporated into everyday wear.
What's Driving This Trend
- Minimalistic Streetwear
- Disruptive innovation opportunity: Create a line of apparel featuring minimal branding and simplistic designs.
- Collaborative Merchandise
- Disruptive innovation opportunity: Partner with other popular brands to create unique and exclusive collections of merchandise.
- Timeless Designs
- Disruptive innovation opportunity: Create a line of clothing that consists of classic menswear staples that are easily incorporated into everyday wear.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Use sustainable materials for clothing production while ensuring affordability to appeal to eco-conscious consumers.
- Retail
- Disruptive innovation opportunity: Utilize technology such as virtual reality to enhance the in-store retail experience for customers.
- Media and Entertainment
- Disruptive innovation opportunity: Partner with popular media franchises to feature their characters and designs on clothing and other merchandise.
