With every Internet sensation comes a wave of parodies, and the 'New Spice: Study Like a Scholar, Scholar' video takes on the viral Old Spice Guy ad campaign with a nerdy twist. Right on time for back-to-school season!
Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps.
Implications - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets.
What's Driving This Trend
- Parody Videos
- As internet sensations occur and viral ad campaigns are created, the opportunity for parody videos arises to incorporate humor and educational messaging.
- Incorporating Pop Culture Elements
- The integration of familiar elements of pop culture into ad campaigns can effectively capture the attention of a younger generation and convey a powerful message.
- Humorous Educational Messaging
- Using humor to convey educational messaging can be an effective way to engage audiences and increase knowledge retention.
Who This Affects Most
- Advertising
- Incorporating humor and pop culture elements into advertising campaigns can be an effective way to capture audience attention and convey a message.
- Education
- The use of humorous educational messaging has the potential to engage students and increase knowledge retention.
- Entertainment
- Parody videos provide an opportunity for humor and entertainment while also incorporating important messaging.
