Car brand KDW Automobile and Studio Unism collaborated to curate a subterranean car showroom. Described as a "secret cave-like space," the underground showroom is located in Warsaw.
The architectural studio and the automotive brand worked closely with Arup to hold eight Aston Martins in the show. This collection is the largest of its kind in eastern Europe. Named The Secret Cave, the "high-tech underground lair" boasts an extraordinary classic car collection. The space's design is longlisted for visualization of the year at the Dezeen Awards 2021.
Public fans will be able to book tickets to view the collection in its underground lair, similar to a museum. The showroom features curved concrete walls to create a cinematic atmosphere.
Image Credit: Studio Unism
What Makes This Trend Stand Out
- Subterranean Showrooms
- Collaboration between industries to create an underground showroom provides the opportunity for brands to showcase their products in a never-before-seen way.
- Cave-themed Spaces
- Designing spaces with cave-like elements offers a unique and surreal customer experience that can attract a wider audience.
- High-tech Underground Design
- Integrating high-tech features into underground designs can create an immersive and futuristic experience for customers and visitors alike.
Sectors Adopting This
- Automotive Industry
- Automobile brands can work with architectural studios to create innovative showrooms that showcase their collections in unique ways.
- Architecture Industry
- Architecture studios can collaborate with brands in various industries to create unconventional spaces that offer a unique customer experience.
- Tourism and Hospitality Industry
- The concept of underground showrooms can also be applied to hotels and resorts to offer a one-of-a-kind experience to guests and customers.
