HUMAN MADE Draws in STUDIO SEVEN on a Collaboartive Capsule
References: seven-official.jp & hypebeast
HUMAN MADE works in collaboration with Tokyo-based fashion label STUDIO SEVEN on a joint capsule for the Fall/Winter 2019 season. STUDIO SEVEN is led by Naoto, who is the lead performer of the 'J Soul Brothers' as well as a member of group EXILE.
The collection is made up of a belt, a pouch, 6-panel cap, drawstring bag, a short sleeve button up top, and a tee. The entire range features a beige base as the foundation before it is decorated in an illustrated bee graphic and the number seven. One of the notable pieces is the belt pouch, detailed with special silver snap buttons and made from canvas materials. Another standout design is the button up top that features the logo at the left chest and cartoon graphics at the back.
The collection is made up of a belt, a pouch, 6-panel cap, drawstring bag, a short sleeve button up top, and a tee. The entire range features a beige base as the foundation before it is decorated in an illustrated bee graphic and the number seven. One of the notable pieces is the belt pouch, detailed with special silver snap buttons and made from canvas materials. Another standout design is the button up top that features the logo at the left chest and cartoon graphics at the back.
Trend Themes
1. Collaborative Fashion - Disruptive innovation opportunity: Explore partnerships between fashion labels and artists to create unique and limited-edition collections.
2. Illustrated Graphics - Disruptive innovation opportunity: Incorporate illustrated graphics into clothing designs to create visually eye-catching and memorable pieces.
3. Functional Accessories - Disruptive innovation opportunity: Design functional and stylish accessories, such as belt pouches, that integrate special features and materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new collaborative initiatives and exclusive capsule collections to attract fashion-savvy consumers.
2. Art - Disruptive innovation opportunity: Explore the integration of art and fashion to create unique and expressive clothing designs.
3. Accessories - Disruptive innovation opportunity: Develop innovative and functional accessories that combine style and practicality for everyday use.
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