The Dina Re:lax app is an unusual stress management tool that measures your pulse through selfies. The app was released by insurance company Dina Försäkringar in response to recent survey results that showed about 19% of Swedish people do not find themselves to be relaxed, even after coming back from a vacation.
With Dina Re:lax, users can snap a picture of themselves and the app will keep track of a user's pulse over time. As well as putting a number to your stress level, the photos are also a handy way to recall a particular day or situation that you may have found stressful, or take notice of stress that has actually gone unnoticed. When finished, the photos can be saved and shared as gifs.
Why This Trend Is Growing
- Stress Measurement Selfie Apps
- The Dina Re:lax app uses selfies to measure pulse and track stress levels, presenting opportunities for the development of similar apps that help individuals manage and reduce stress.
- Personalized Stress Management
- Dina Re:lax provides a personalized stress management experience by tracking stress levels over time through selfies, indicating a potential market for personalized stress management tools and services.
- Visual Stress Documentation
- The photo feature of Dina Re:lax allows users to visually document and analyze stress-inducing events, opening doors for the development of tools and platforms that analyze visual cues to help individuals better manage stress.
Industries Being Reshaped
- Health and Wellness
- The stress management capabilities of Dina Re:lax highlight opportunities for the health and wellness industry to incorporate innovative technologies in stress reduction and relaxation techniques.
- Mobile Application Development
- The success of Dina Re:lax indicates a growing market for mobile applications that address stress management, creating opportunities for developers to create similar tools or expand existing stress management apps.
- Insurance
- Dina Försäkringar, as an insurance company, tapped into the stress management market with Dina Re:lax, suggesting potential for the insurance industry to offer stress management tools and services as supplementary benefits.
